Assignment 6: Design Analysis Presentation

Case Study #1 Postcard *Bad Design*

Rule #1 Figure and ground
•cluttered with content
•difficult to read the content printed
•parts of the background is too busy
•both text and graphics is getting attention at the same time

Rule #2 Proximity
•white lines added to separate each content
•no consistency in separation line(thick and thin)
•it does not separate each content properly
•grouping of each content is too close

Rule #3 Similarity
•numbers were big and bold to grab viewers attention

Rule #4 Continuity
•content laid out is everywhere
•no consistency in continuity on the how content flows

Rule #5 Closure
•this principle does not apply

Conclusion
•too much content and images
•some information will be ignored by the viewer
•lack of clarity and organisation
•background images are disturbing
•makes the overall layout too busy for the viewer

Case Study #2 Poster *Good Design*

Rule #1 Figure and ground
•contrast of content and background can be differentiated easily
•content is laid on top of the figure
•using bright colours to give contrast to the background
•content easily absorbed by viewers

Rule #2 Proximity
•text layout is clear
•similar content is grouped together
•can easily separate each content e.g : title, date, ticket pricing, etc
•hierarchy in displaying the information on the poster

Rule #3 Similarity
•highlighted text colour gives emphasis
•to differentiate the information e.g : person’s name in pink, general info in white

Rule #4 Continuity
•largest text used for title
•using different size to differentiate the importance of the content
•eye flow from top to downwards
•position guides the eye to the next section

Rule #5 Closure
•this principle does not apply

Conclusion
•it is more organized in the layout
•there is clarity in conveying the information displayed
•there is a hierarchy for placement of images and text
•can be easily understood by viewer
•information displayed is more unified as a whole


Gestalt law is a guideline to organize information on a medium. When designing the layout, it may not necessary to follow the rules. The usage of the Gestalt law are subjective in design. Some layout may seem to be cluttered, but will still attract some viewers attention